top of page
Opening the Market of Small-Scale Farmers in South Africa to Israeli Innovative Companies    


Have you developed a product that can change the lives of millions of small-scale farmers around the world?

Are you interested in low- and middle-income countries and want to learn where and how to get started?

Are you already operating in low- and middle-income countries and want to expand your network?

This is your opportunity to

megaphone icon

Learn about the unique market
of small-scale farmers in South Africa

Lamp icon

Adapt your business model
to the market needs

grant icon

Apply for a grant to field test your innovative technology ($25K)

partner icon

Partner with South African strategic counterparts and develop joint ventures

receive funding icon

Receive fundraising consultation

Call For Applications

from Israeli ag-tech companies with innovative solutions in the fields of:

Urban Agriculture  Vegetables production


guy planting a garden
  • Soilless/ vertical agriculture

  • Food gardens

  • Smart gardening

  • Circular economy/ reuse/ recycling

  • Energy in agriculture


Honey production


Bee hive
  • Smart Hive Management

  • Bee Health

  • Urban Bee Keeping

  • Varroa Treatment

Agriculture (CSA)


woman gradening

   Focusing on:

  • Irrigation

  • Precision agriculture

  • Water for agriculture

  • Weather forecast

icon dedline

Apply by July 26th and save your spot in this unique program!

For more information:

Finding ways to improve food security, alleviate extreme poverty and assist small-scale farmers in developing countries are major challenges facing the international community. 

These farmers primarily use traditional agriculture practices and fail to maximize yield potential, thus being pushed to the margins of the formal economy.
It is estimated that 1.5 billion people worldwide make a living from small farm operations, which produce about 80% of all food consumed in the developing world.

Agriculture is the backbone of the South African economy and plays a key role in the lives and livelihoods of around 2 million small-scale farmers. South Africa is the leading supplier of products, services, and expertise across Southern African countries, with neighboring countries such as Lesotho and Namibia importing 80%-85% of goods including most agricultural inputs.

kids planting
Bee hives

While there is potential for innovation among small-scale farmers in South Africa, the use of technologies is limited due to economic viability, infrastructure, lack of knowledge and regulatory issues.

In the coming months, we plan to hold in Israel the Innovation Journey (IJ) capacity building and matchmaking program.

The 2022 IJ provides Israeli tech startups and young companies with knowledge and tools for operating with small-scale farmers in South Africa through sustainable business models. During the program, participants will have the opportunity to partner with strategic stakeholders from South Africa to develop joint ventures.

We invite ag-tech companies from relevant fields to take part in the IJ and explore the opportunities of the South African market!

The IJ is led and implemented by the American Jewish Joint Distribution Committee (JDC) in partnership with the Israeli Ministry of Economy and Industry and in content and professional partnership with Pears Program for Global Innovation.

The model

The IJ program is designed to facilitate mutual exposure and exploration of joint ventures based on a thorough understanding of the needs and the reality on the ground.

Asset 49_72x.png

Market Deep Dive 

Through comprehensive training and adaptation sessions, participating companies learn about the unique market of small-scale farmers in South Africa and analyze their gaps and business models to adapt it to the market needs, in order to submit realistic partnership proposals to counterparts.

hands icon

Partnership Development 

Participants submit partnership proposals to the South African counterparts based on the knowledge acquired during the Market Deep Dive stage. Proposals that are chosen by the counterparts as interesting for deeper exploration, receive additional support to foster the partnerships.

team icon

Boots on the ground

Joint ventures that proceed further to projects deployment and implementation will be supported by IJ team when necessary.

networking icon

Networking Building 

Matchmaking between participants and South African counterparts.

pen icon

Funding support to boost the partnerships

  • Participants will receive fundraising consultation about how to acquire additional funding for the joint projects. 

  • Grant awarded: two selected finalists that have a signed partnership agreement will receive $25,000 each to fund a pilot project in South Africa.

Mentorship icon

Throughout the program, the companies will participate in facilitated discussions and receive access to expertise and mentorship.

Organizing Partners

Ministry of economy and industry Logo

The Israeli Ministry of Economy and Industry 

Promotes trade between Israel and countries around the world. It supports Israeli companies in their business operation to provide solutions to the challenges of low- and middle-income countries. The strategic partnership with the Israel Economic Ministry’s Foreign Trade Administration and JDC is actively seeking to deepen Israel’s impact on the “base of the pyramid” in Africa.

The Joint Logo

JDC (the American Jewish Joint Distribution Committee)

The world's leading Jewish humanitarian organization. With over decades of experience in low- and middle-income countries in various development programs, the JDC took the initiative to harness Israeli innovation and expertise to improve the well-being of small-scale farmers living in low- and middle-income countries.

Pears program Logo

The Pears Program
Global Innovation

A not-for-profit and nongovernmental organization whose mandate is to increase Israel’s contribution to international development and humanitarian aid through technology-based innovation and financially sustainable solutions. By building bridges to the needs, opportunities, and people of the developing world, the Pears Program hopes to enable Israeli entrepreneurs and innovations to play a larger role in addressing the most pressing challenges of our time: ensuring water, food, clean energy, education and healthcare for all.


Only one senior representative from each company may apply.

Places are limited.

* Training program will take place over 25 hours in September 2022.

For more information:

  • LinkedIn
  • Facebook
  • YouTube
  • Instagram
  • Twitter
bottom of page